Written by John Immel,
Different students will seek different kinds of Ayurveda schools. The guide below will help you determine the school that is the best fit for practice in your community. Below each question you will see our recommendation in each category.
Overall, a school that focuses on the practical concerns of running a clinic is a school that cares about the future clinical success of their graduates. Make sure the school is competent in the education of medicine, and can teach you how to run a professional practice focused on client outcomes.
Finally, consider how the school will help you promote your practice. A major differentiator is referability. Would other professionals feel comfortable referring their clients to you, on the basis of how the school presents themselves?
What Type of School Is It?
Does the school emphasize Ayurveda's practical and analytical strengths, or its intuitive and emotional strengths?
Are marketing materials inspirational and emotive? Or, professional, step-by-step, and analytical? Most schools try to attract students through inspirational and emotional content. In reality, the best clinicians aren't merely intuitive, but also analytical and precise. When you look at the school's marketing materials, are they aimed at their graduates' clinical precision? Does the school know how to help you succeed as a clinician?
Ayurveda students are often highly interested in the intuitive, esoteric, mystical or glamorous aspects of medicine. Most clients, on the other hand, simply want to know the treatments you offer are reliable and make sense. They care more about being clear-headed, able to run after their grandchild, or soothe their joint pain, than the glamour of medicine.
Does the school promote luxurious spa-like images on their website, or actual medical conditions?
Seek a school that presents Ayurveda as a practical necessity, rather than an exclusive luxury or passion project. This is a school that seeks to promote the true intention of Ayurveda texts, as a medical model for the health of everyone.
Avoid schools that use spa-like images that lead students to believe Ayurveda's potential can be achieved miraculously. In reality, Ayurveda's potential is achieved through dedication and a superb medical education.
Spa-like images show where the school's competency lies. Spa-images may indicate the school has a focus in this area and may not know how to train clinicians.
Does the school emphasize spirituality or medicine?
Many Ayurveda schools emphasize the spiritual component of health while failing to educate students adequately in basic medicine - the core competency of Ayurveda. Spiritual counseling is a vast topic requiring in-depth knowledge of psychology - an entire degree in itself. Schools that try to juggle a psychology and a medical degree into a 1 or 2 year program graduate students that are under educated, and under confident, in both.
While all schools offer basic understanding of psychological manifestation of disease, students should know that spiritual treatments are not covered extensively in the classical Ayurvedic texts. Classical texts testify to the importance of one's spiritual health. However, Ayurvedic texts do not describe specific spiritual treatments on a disease by disease basis. Instead, Ayurvedic texts recommend studying other traditions for specific knowledge in this area.
To fill this gap, most schools teach yoga spirituality and transcendental meditation techniques under the name of Ayurveda. This is repetitive for students of yoga who come to Ayurveda.
Ayurveda is amazing because of its insights into the body. However, students should be wary of schools that make Ayurvedic healing appear magical, including from well-known celebrity Ayurveda teachers.
Is the School Competent?
Is the school licensed by the state, operating illegally, or avoiding licensing as a 'religious institution'?
State licensure of the school is an extensive and demanding process that provides assurance to the student that the school is serious, well-organized, transparent, and healthy financially. Check that the school is licensed by the state, and that the school has not sought exemption by pretending to be a religious institution, or has moved to a state where licensure isn't required (Montana). Schools that skirt licensing typically have low enrollment and generally aren't operating according to best practices for schools. Schools that operate illegally may face criminal penalties and be shut down at any time - causing loss of student's entire tuition.
Does the program's length demonstrate the depth of education needed to produce a clinically excellent practitioner? Or is their program too short?
In our experience, 2 years is the minimum in order to make reliable suggestions to a client. Courses shorter than 2 years can only give an overview of topics - and cannot give students insight into pathogenesis. Avoid schools that boost enrollment by eliminating depth.
Do the academic skills of the school's founders or directors demonstrate competency to run a school and educate students?
What is the background of the school owner, and how qualified is this person to lead a school in a subject area as difficult as medicine is? Strong academic skills are needed to deliver education and medicine reliably.
Does the school demonstrate its competency, or lean on accreditations from popular groups?
Accreditation in Ayurveda offers little to no guarantee of school competency. In our experience, accrediting bodies do not evaluate the school beyond a brief glance of curriculum, which is the same information the student can access online. They rely on statements made by the school, and do not conduct audits.
Instead of helping their practitioner members, frequently these groups exist to protect the schools that sponsor them. Does the school clearly inform students that the practice of Ayurveda is legal without accreditation or certification? Or, do they scare students by falsely claiming they have to sign up to a particular school to practice professionally?
How should one compare online, in-person, and self-paced programs?
Students save substantially on tuition (50%!) by choosing an online school. In terms of clinical and educational outcomes, there is very little difference between in person and online programs. Scientific studies show that use of technology actually increases learning rates over in-person classrooms. Even traditional classrooms and public schools are using more and more multimedia in education.
Paradoxically, in-person schools may have less student client interaction than in online programs. Check the actual level of personal contact the student will have with clients in the in-person program. Sitting 5 rows back and 40 feet from the client, a student attending an in-person programs may barely see the client. Use of technology and multi-media brings clients closer - a magnified image of a tongue on a computer screen can reveal much more detail than possible even with the client in the room.
On the other hand, some online schools have very little teacher-student interaction. Self-paced programs typically offer the least interaction with teachers and peers. Check with the school to learn how often the class will meet live for discussion.
Is the school a competent institution to advance the profession? Does it have a research department?
Does the school publish modern research to support their students' learning and improve the confidence the public has in Ayurveda?
Ayurveda is an ancient approach to medicine that has been supporting health for thousands of years. As it moves into areas that are dominated by western medicine, Ayurveda can be brushed aside as outdated, woo-woo, and full of opaque terms. This can be hugely frustrating for practitioners who know the positive impact Ayurveda can have.
Scientific research is a powerful tool for undoing some of this false perception of the practice. Well-conducted studies carry weight and legitimacy among medical professionals. Research studies increase the confidence members of your community have in Ayurveda, particularly those who may be unfamiliar and untrusting of a seemingly exotic approach, like Ayurveda.
It is important for students of Ayurveda to be equipped with in-depth theory and modern research. This allows them to feel confident in their knowledge whether they are speaking with doctors, therapists, athletes or construction workers.
Is the School Client-Centered?As practitioners, our job is to help our clients. First we practice on ourselves, then we turn the gaze outwards, to the public who need our support and recommendations. This means meeting clients where they are at, speaking a language they understand and making recommendations feel accessible and clear to improve compliance. This is a learned skill that takes practice and coaching.
Does the school address the clinical challenge of helping clients, or are they focused on a romanticised image of life as a practitioner?
A school that focuses on the practical concerns of running a clinic is a school that cares about the future clinical success of their graduates. Seek out a school that focuses on client outcomes, and the practicalities of supporting clients, so that you will be able to run a successful clinic. Seek a school that presents Ayurveda as a practical solution rather than a romantic one.
The school's level of medical competence is frequently reflected in their marketing. Does the school discuss challenging medical topics on their homepage? Or, are they seeking to boost enrollment and get attention by looking beautiful?
Many people come to Ayurveda seeking enrichment and support for their personal health - not to practice professionally. To boost revenues, schools frequently try to attract as many of these non-clinical students as they can, diverting the school's focus away from the training necessary for professional clinical practice. A sign of this is school marketing that projects a romantic image of Ayurveda.
If the school must present a romantic image of Ayurveda in order to get students, instead of a professional one, how well will they be able to help you present your practice professionally?
Does the school give clear and approachable explanations?
Review articles, books and content published by the school. Does the school use language that can be easily understood by everyone? Or, does it use obscure terms and vocabulary? Does the school publish articles, books and other content at all, demonstrating its ability to advance the profession?
As practitioners, we need to be able to present and explain Ayurveda to everyone in the community. Not just those who do yoga, Vedic spirituality, or are into alternative medicine already. Graduates from schools that are cliquish frequently reach a small clientele.
Presenting your Ayurvedic services as approachable, understandable, and necessary supports the spreading of awareness about the modality. It also supports the legitimacy of the practice among those who may still be skeptical of complementary medicine.
Not too long ago, the medical industry was very skeptical of Chiropractors. Through focused, professional development, the public perspective of Chiropractors has changed. Now, 35 million Americans see a chiropractor each year. Chiropractic is a complementary medicine that was positioned as medically-adjacent and, so, gained legitimacy.
Do they present Ayurveda in a way that is relatable? Or, does the school make Ayurveda appear exotic and unfamiliar?
Does the school present Ayurveda as a professional & reliable solution for clients going through a health crisis? Or, as something mystical or fantastic?
How comfortable will established health professionals, doctors, lawyers, policy makers, and other leaders, feel referring their clients to your future clinical practice, based on how the school presents themselves? Does the school make Ayurveda look reliable to these individuals, or other-worldly or exotic?
Consider the range of individuals in your town or community, with their similarities and differences. Does the school's marketing and imagery appeal to a broad range of them or just a small fraction only, eg: is it packaged for those who do yoga, and yoga spirituality, only? Would the school's marketing appeal to athletes, to accountants, to construction workers?
Does the school romanticize tradition, or continuous improvement?
In their content, marketing, articles etc, does the school seem more dedicated to preserving the health of the client, or on preserving a cultural tradition? Are they sentimental about the culture of Ayurveda, or the health and quality of life of clients? Will future clients invest in your practice because they are sentimental about the Ayurveda tradition, or because they want reliable health results?
As a tradition, Ayurveda becomes rigid, sentimental, and unchangeable. When approached as a cultural tradition, the focus is on Ayurveda, not the client. Patient-centered care focuses on the culture of the client, not the culture of the medicine.
Does the school focus heavily on theory and ancient classical texts? Or, the application of Ayurveda in a modern clinical context?
Does the school imply that Ayurveda is already perfect and complete? Or, is this a school that is passionate about improving Ayurveda, growing, and moving the profession forward? Does the school promote critical thinking in its students? Or does it encourage a questionless acceptance of the information they present?
What is the Teacher / Student Relationship?
Are teachers new every week? Or, do the same teachers work closely with the school throughout the entire program, and know the needs of individual students?
Schools that have new teachers every week may not have the resources or competency to develop their own curriculum. The school may have very little invested in the curriculum, and instead rely on the charisma or celebrity status of teachers to boost their school enrolment. Staff may not even know what the students are being taught, or how to assess gaps in student or teacher competency.
How does the school train teachers in the art of teaching, and support clinical development of their teachers?
The most knowledgeable practitioners are frequently not the best teachers. Science proves that a good teacher produces better results than a highly knowledgeable professor that lacks teaching or communication skills. Schools that are committed to high quality academic education know this - and invest in improving their staff's teaching and communication skills.
What teaching formats and tools do teachers use?
Is content from a book, pre-recorded, or taught live? Are presentations video or audio? Are charts and handouts offered? Competent schools offer a range of learning options.
Student Feedback, Support & Engagement?One way that schools boost profit margins is through skimping on student support, grading, and feedback. This leaves students feeling unsupported and under confident in their skills. Feedback is essential to student growth.
Graduate Support & Engagement?
What business training does the school offer?
Does the school address the fact that being an Ayurvedic professional requires business skills? Or is it presented as solely a vocation or passion project?
Price & Certification Transparency
Does the course give you everything you need to practice, or do you have to purchase additional courses to get your certification?
Some schools appear to charge a low tuition price on a particular course, while hiding from students that they must sign up for additional courses (usually clinic) to complete their training. Legitimate schools tell you the price of completing the entire certification up front.
Does the school pretend to charge a high amount for tuition, then offer large scholarships?
Some schools try to boost their credibility and appear valuable by pretending to charge a high amount for tuition (~$12k) - then offering large scholarships as a 'deal' to get signups. Seek a school that offers competitive pricing up front.
Does the school reduce price by reducing training requirements?
Some schools try to reduce price by dumbing down Ayurveda - offering an 'intermediate' certification as a lifestyle consultant. Graduates from these programs are rarely competent to meet with clients.
Are there hidden costs?
Ask the school about all additional costs you, or your practice clients, may incur as a result of participating in the programs. Examples include purchase of books, herbs, consultations, participation in clinic, etc.
What is the price per year of study, and the total price to become certified?
These are the two most important questions in terms of financing your education.
Ayurveda is a growing field. Naturally, many students are excited to bring the promises of Ayurveda to their communities. By selecting a school that offers superb training in medicine, and professional competency to ensure your future success as a graduate, you will soon be on your way to improving quality of life and health in your community.
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About the AuthorJohn Immel, the founder of Joyful Belly, teaches people how to have a healthy diet and lifestyle with Ayurveda. His approach to Ayurveda exudes a certain ease, which many find enjoyable and insightful. John also directs Joyful Belly's School of Ayurveda , which specializes in digestive tract pathology & Ayurvedic nutrition. John and his wife Natalie recently published Explore Your Hunger: A Guide to Hunger, Appetite & Food.
John's interest in Ayurveda and digestive tract pathology was inspired by a complex digestive disorder acquired from years of international travel, including his public service work in South Asia. John's commitment to the detailed study of digestive disorders reflects his zeal to get down to the roots of the problem. His hope and belief in the capacity of each & every client to improve their quality of life is nothing short of a personal passion. John's creativity in the kitchen and delight in cooking for others comes from his family oriented upbringing. In addition to his certification in Ayurveda, John holds a bachelor's degree in mathematics from Harvard University.
John enjoys sharing Ayurveda within the context of his Catholic roots, and finds Ayurveda gives him an opportunity to participate in the healing mission of the Church. Jesus expressed God's love by feeding and healing the sick. That kindness is the fundamental ministry of Ayurveda as well.