AYURVEDIC COURSES

Fundamentals of Virtue Psychology: Happiness & Character Strengths Coach Certification (171 HR)

Share on Social Media
Share Content with Friends & Clients

Click one of the buttons above, or cut and paste the following link to share this page with your network. This link will automatically track your referrals to Joyful Belly:

Share URL for Fundamentals of Virtue Psychology: Happiness & Character Strengths Coach Certification (171 HR)

Copy Link

About Sharing Content & Referrals.

Discover happiness human nature, and emotional perspective through the lens of classical virtues and vices. Become a character strengths coach and a leader in mental excellence and health. 1 year online program starts Aug 25th, 2025.
Ask a question about the course.
See tuition

Find Emotional Freedom & Inner Peace

Happiness, human nature, emotions and the passions - These are just some of the topics we will discuss in this master class on mental and emotional well-being, approached through the lens of pre-modern psychology, the virtues, and vices.

Gain new perspectives on emotions, mental wellness, and happiness, grounded in the classical and medieval approach to mental well-being and happiness, also known as natural law philosophy. Natural law is a theory of nature which forms the basis of Greek and western philosophy as well as used by Ayurveda (under the rubric dravya-guna shastra).

In this course you will discover:

  • Abiding happiness that is independent of circumstances, from a realistic perspective.
  • Strong character based decisions grounded in mental excellence through the virtues. The goal here is not merely inspiration, but also stability and reason. You will learn to inhabit the virtues as stable touch-points in discernment and decision making.
  • Perspective and freedom from emotional instability while honing emotional intelligence & instincts - yielding a warm, vibrant emotional life in sync with natural meaning & value of human affairs.
  • Build the mental strength necessary to love, hope, and believe in difficult circumstances. You will learn how to defend yourself from addiction, distraction, spiritual dryness, triggering mental patterns, and shutting down.
  • To better appreciate the beauty of creation - the rich tapestry everywhere infused into the garden of life. We aim to fill hearts with warmth, meaning, purpose, and grace, helping others to see what is wonderful in creation, and worth living and loving.
  • Answer basic spiritual questions such as the meaning of life, what happiness is, and what can we know and think about God and the natural world through reason alone. This course will answer puzzling questions, such as "What is spirituality, anyway?". We will attempt to make sense of the Medieval spiritual world

Insightful & Pinpointed Emotional Assessment

A major aspect of the course is learning how to identify root causes of emotions, overwhelm, disordered passions and virtue deficiency in trauma, and how to heal trauma from multiple angles.

You will discover practical methods for improving happiness, character strengths, managing emotions, and harnessing the motivational energy of the passions. These insights will equip you to aid clients in directing themselves to happiness, improved relationships, and successful, intentional living.

This 1-year online training program aims not only for personal excellence, but your ability to communicate these principles to others, assess gaps in their mental well-being, and offer corrective mental health coaching.

Virtue Psychology & Natural Law

The classical and medieval Western approach to mental well-being and happiness is a detailed, extensive approach built up over many centuries and includes some of the most penetrating and insightful minds of all time.

It is a positive model, presenting a theory of wellness. It does not focus on disorders only, as newer psychological systems have generally done. This program presents classical mental wellness perspectives and practical advice from Greek antiquity through the medieval Christian period and up to the modern day.

As the medieval model is inherently spiritual in nature, their mental health paradigm answers questions about meaning and value which are impossible in the secular materialistic sciences. This model offers not only general wellness, but also the possibility of fulfillment, and even ecstatic fulfillment and peace.

Educational Approach & Format

In this training program, presentations will lay out the fundamentals of human nature. Then, presentations will explain how to build strength of character through the virtues - those dispositions of the person, built up through repeated action, that make it easy and pleasant to act well.

Weekly live class discussions, as well as exercises, will supplement presentations to ensure you attain a firm grasp of virtue psychology and virtue based counseling methods.

Certification & Credentials

Upon graduating, each student will be given a certificate demonstrating their professional qualifications as a character strengths coach and will be eligible to start meeting with clients.

This course gives you all the training necessary to practice as a character strengths coach legally in the United States. A character strengths coach is a type of wellness coach: someone who supports clients in working toward the well-being and flourishing they seek. A person who becomes a character strengths coach encourages and assists others - offering them practical strategies and helping them marshal their inner strengths for success in the circumstances they face.

The field of wellness coaching has been growing steadily for years. "According to some surveys, 60% of Americans want health coaching, but 80% of them have never had it offered to them." (Source: Health Coaching Gains Favor Among Consumers, Insurers, & Employers) This course can help you meet this need, while equipping you to provide a positive vision of psychological well-being, something often missing in the modern world.

Student Body

Some of your fellow students will be new to the field of mental health. Others will already be counselors, teachers, ministers, coaches, or have some similar professional role. Some will come from an interest in the classical or the Christian mental health tradition, or in traditional mental health wisdom generally. No prior experience is necessary. This course is suitable to individuals of any faith background and does not contain any religious elements.

Educational Outcomes

By the end of this program you will know:
  • In practical detail, a traditional Western understanding of human nature, the human passions (emotions), and human virtue, including--
    • What it is that makes a person truly, enduringly happy.
    • The role of the various passions (emotions)--love, hatred, anger, sadness, avoidance, desire, etc.--in achieving happiness, and how the passions can undermine happiness as well.
    • Why developing a virtuous character is an essential part of becoming happy.
    • How the virtues interact with and support each other in the formation of character: for example, why one cannot have perfect fortitude without hope or charity without faith, or why temperance helps you achieve justice.
    • How to avoid unhealthy behaviors that can easily feel like virtue, but are not.
  • In the context of life, how to assess the numerous passions, discern their causes, and use them effectively: for example, how to determine how much a particular pleasure is conducive to happiness, or determine whether a particular anger is healthy or not and what to do about it.
  • Concrete, practical approaches to managing one's passions and strengthening the virtues of a noble character.

By the end of the program you will be able to:

  • Educate clients about the traditional Western ideas of human functioning, happiness, and virtue.
  • Help clients, on the basis of their own insight into their strengths and weaknesses, to find practical strategies, suited to their lives, for managing their passions, increasing virtue, and directing themselves to happiness.
  • Offer these insights into human functioning in a professional setting--either standalone as a character strengths coach, or alongside existing services you provide as a counselor, wellness coach, teacher, spiritual director, etc.

Career Outcomes

Graduates will use the program to advance in their current careers, as well as in new professional settings. Here are some examples:
  • Wellness coaches will learn a time-tested understanding of motivation and success, along with practical strategies, that they can share with clients to help them achieve well-being.
  • Teachers will be better able to help students understand their emotions and desires and advance toward virtue.
  • Mental health professionals will gain familiarity with a model of human functioning and flourishing, not of mental health pathology alone. They will also gain a detailed understanding of the traditional psychology that has left a mark on Western societies, helping them to better communicate with and aid clients from these cultures.
  • Ministers or spiritual directors will learn new skills for advising those who seek their help, according to an ancient Christian understanding of emotional health and moral growth.

Community Need

Americans use mental health services at a growing rate, especially those who are age 22 or younger--a trend which suggests the increase will continue. The growth may be linked to greater social recognition of mental health issues and willingness to access services, which would also suggest continued increase. (Source: Mental health care accounts for a growing number of private insurance claims)

"Probably 20% of people in the country have some form of mental health issue at some point in their lives...on a continuum from very little to very severe." (Source: What Mental Health Statistics Can Tell Us)

Health coaching is a particular growth sector: "Market data estimates that the total U.S. health coaching market was worth $6.14 billion in 2017, up 15% from 2014. The total market is forecast to grow at a 5.4% average annual pace, to $7.85 billion by 2022, with 121,000 coaches practicing." "According to some surveys, 60% of Americans want health coaching, but 80% of them have never had it offered to them." (Source: Health Coaching Gains Favor Among Consumers, Insurers, & Employers)

Limitations

A character strengths coach is not a mental health therapist, mental health counselor, or psychologist. As such, a coach cannot diagnose or treat formal mental illnesses; clients in need of such services should be referred to relevant specialists. Additionally, even in the domain of virtue (as distinct from mental illness) certified coaches are still only educators in the eyes of the law. Legally, you will be able to listen to people's concerns and educate them on the traditional virtue-based perspective on and approach to those topics, helping them to find practical ways to address their own concerns. Please seek legal advice in your state if you have questions about your scope of practice after graduating.

Why Study the Virtues?

Happiness, character, nobility, holiness - these are just some of the psychological benefits of studying the virtues. Though a familiar concept, how many of us know the practical tools necessary to improve character strength and effectiveness? The study of virtues is the study of excellence. The classical, time-tested model of the virtues was the dominant model for psychological wellness for 2,300 years. Throughout most of history, education in the virtues was considered essential to the development of the person.

This thought provoking course explores history's practical answer to modern mental health and wellness. The program is based on the works of Josef Pieper, Aristotle, St. Thomas Aquinas, and the greatest minds of western civilization.

The virtues were developed by Greek philosophers from antiquity, and provided a model for mental well-being for thousands of years before it was replaced by modern psychology. But has something valuable been lost in modern psychological methods? This course brings the wisdom and insight of a longstanding tradition into the modern era.

Curriculum

Introduction to the Human Person P1,2

Happiness / Unhappiness

Mental Health & the Passions, Appetites, Emotions, and Instincts

This section you will learn how to help clients reap the rewards of each passion, while minimizing pathological addiction and suppression of the passion. You will learn the anatomy of each passion, and be able to articulate key interventions for improvement.
  • Love (amor)
  • Desire (desiderium/concupiscentia)
  • Pleasure/joy (delectatio/gaudium/laetitia)
  • Hate (odium)
  • Avoidance (fuga/abominatio)
  • Pain/sadness (dolor/tristitia)
  • Hope (spes)
  • Desperatio (despair)
  • Fear (timor)
  • Daring (audacia)
  • Anger (ira)

Virtue Theory

Includes training the will to improve excellent mental habits & character, and an in depth discussion of each of the seven virtues along with essential subvirtues for diagnostic assessment. You will use these to assess this virtue in others, pinpoint deficiencies of this virtue, and learn practical tips to grow in each virtue.
  • Prudence - Improving goals & means
  • Justice - Becoming kind, building relationships
  • Fortitude - Growing in strength
  • Temperance - Attaining serenity
  • Faith - Improving confidence
  • Hope - Reaching for greatness
  • Love (Charity) - Finding fulfillment
Get the a complete description of each module

Is There a Link Between Ayurveda & the Virtues?

The virtues are a mental health model similar to Ayurveda's approach to the body. They are the natural complement to Ayurveda. Ayurveda is a theory of how habits change the body. The virtues are a theory of how habit changes the mind. Ayurveda balances the body using gunas. Virtue psychology balances the mind using virtues. Together, Ayurveda & the virtues form a seamless habit based theory of wellness.

About the Teacher

From mathematician at Harvard, to muslim in Morocco, to meditating yogi, John found Jesus after a personal crisis left Him in deep need of the Lord. Returning to his roots in the Catholic Church, John now uses his passionate academic skills to present Catholic philosophy & theology in engaging, practical language for modern use.

John lives in Asheville, NC with his wife and 7 kids. He is director of joyfulbelly.com, a popular website dedicated to natural health. He is passionate about helping the ‘spiritual but not religious' crowd rediscover and appreciate the wisdom of the Catholic unity in the body of Christ

John Immel is the director of a leading health and wellness college known as Joyful Belly Ayurveda. He is president of the National Association of Ayurvedic Schools and Colleges, and director of intelligentherb.com. He has a degree in mathematics and computer science from Harvard University. He lives in Asheville, NC with his wife and 7 children.

Tuition & Financial Aid

Total tuition & application fees for this 1 year Ayurvedic course if you register now will be $2,699.

Click here to apply for a partial scholarship. Financial aid is offered based on income. Scholarships may not be combined with other discounts.

For complete tuition & fee information, please see our course catalog. Note: Your payments are

non-refundable
Please make certain you will be able to attend before you register. Click here to see our full Refund / Return Policy
.
Ask a question about the course.
See tuition

Join Joyful Belly.

Want our top Ayurvedic recipes and health tips?
Subscribe to our free newsletter!
If you are already a member please sign in here. Forgot your password?
* These statements have not been evaluated by the Food and Drug Administration. The information and products on this website are not intended to diagnose, treat, cure or prevent any disease.

© 2025 Joyful Belly Ayurveda Inc., All rights reserved.
Asheville, North Carolina
1